04 · SodiumWise
25 s · 1080×1920 · health product · published to a live channel
Advertise a sodium-tracking app without making a health claim. The interesting constraint on a regulated product is that the copy has to work inside language limits set before anyone writes a script.
Restricted terms were identified first, so the whole cut speaks in estimate, range and tracking aid — never diagnosis, treatment or outcome. Disclaimers were built into editable safe zones on the end card rather than baked into the render.
A 25-second 1080×1920 master, published to a live channel. Because the disclaimers sit in editable safe zones, a legal wording change is a same-day edit rather than a new production cycle.
Health-claim review · script · asset generation · end-card system with editable safe zones · captions · publish-ready 9:16 master.