03 · BarCraft
22 s · 1080×1920 · consumer app
A cocktail-recipe app aimed at people hosting on short notice. Nothing to be careful about and nothing to prove — the job was purely to be enjoyable.
The same three-beat build as the flagship, pitched in the opposite register: fast, comedic, a host character rather than an earnest one. The pacing is tighter and the cuts land on the joke rather than on the feature.
A 22-second 1080×1920 master built from the same pipeline as the flagship, retargeted end to end for tone. Two ads in one house style read as a single trick; two ads in different registers read as direction.
Tonal concept · character casting · generation · edit · captions · 9:16 master.
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